特色观点

Discover the Disconnect Between Landlords & Tenant Expectations
Did you know that only 13% of tenants believe landlords are strongly positioned to serve their flexibility requirements? 

The research addresses the following questions:

• What are enterprises looking for in their commercial property? 
• How does flex space and tech feature in landlord and occupier real estate strategies?
• What are the financial benefits on offer for landlords that effectively provide flex space?

Download the Research Here

In this report, we examine:

• The top 10 established and upcoming technology submarkets within major APAC cities, including key and upcoming key tech subsectors, and workplace and real estate considerations in each submarket
• The rapid growth of Chinese tech firms as a major new class of owner-occupier
• Opportunities and strategy recommendations for technology occupiers planning for expansion
• Opportunities for property owners and investors beyond rental growth

• 亚太地区排名前五的科技中心是北京、上海、班加罗尔、深圳和新加坡。其他城市也在特定科技领域发展优势，例如首尔和香港在金融科技方面，而海德拉巴和悉尼正在崛起。
• 在印度新兴次级市场中，高力国际重点介绍了班加罗尔的怀特菲尔德和北班加罗尔、海得拉巴的周边商业区以及德里首都区的诺伊达高速公路和高尔夫球场延长路（古尔古拉姆）等地区。.
• 在亚太地区，未来五年科技企业预计将占据20%至25%的办公租赁需求。我们的研究旨在识别亚太地区最具吸引力的科技细分市场，以帮助企业规划扩张。
• 科技集团作为大型自用业主的出现，为计划处置资产的投资者创造了新的资金来源，也为开发商提供了合资和合作的新机会。.

Customer expectations, advancing technology and a burgeoning build-to-rent sector are encouraging the best residential landlords to boost their “digital kerb appeal”, says Yardi’s Paul Yount.

Yount, Yardi’s industry principal and product manager for RENTCafé, says renters no longer expect to spend their Saturdays pounding the pavement or filling in dozens of rental application forms.

“We know many apartment hunters prefer online interactions, and 14 per cent of today’s apartment renters are willing to sign a lease without even seeing the property in person,” he says.

The explosion of ecommerce in recent years has driven an evolution in customer expectations. If a customer can expect a fast and frictionless experience when they make a purchase online, why wouldn’t they expect the same experience when choosing their next apartment?

“Physical kerb appeal has always been important in real estate. But now digital kerb appeal is more important,” Yount explains.

Virtual tours, a phenomenon already gathering speed before COVID-19, are now the preferred way for renters to select their next apartment, Yount adds. He points to a Yardi survey of RENTCafé users which found nearly a third (31%) preferred self-guided tours or had no preference, pre-COVID.

“Now, most renters would prefer a self-scheduled tour in their next apartment search – in fact 83 per cent of apartment shoppers tell us they’d prefer to take a self-guided tour if one was available.”

Yardi’s research is backed up by the largest survey of apartment residents, undertaken by the National Multifamily Housing Council in the United States. This survey, which got inside the minds of 372,000 apartment residents in 2020, found:

• 100% would prefer to engage with a mobile app rather than a website
• 90% want to make an individual apartment selection online and
• 81% want videos of apartment models and amenities.

The appeal of self-guided tours, powered by Yardi’s technology, is not just about social distancing. Two thirds of renters want to tour a property at their own pace, and just under half want to check out a property after hours.

Does that mean today’s renter prefers a high-tech experience over a high-touch, personalised approach? Yount compares the expectations of today’s renter with that of a grocery shopper.

“Some people like old-school checkouts, others prefer self-checkout, some like kerbside pickups while others opt for delivery services. Today’s consumer wants to do business in a lot of different ways.”

So, what are Yardi’s top three high-tech, high-touch plays to build loyalty and create long-term connections with renters?

Download Yardi’s latest paper to find out.

• Savills Tech Cities are important centres for tech in their region and venture capital (VC) investment hotspots. Vibrant cities in which to live and work, they are magnets for talent.
• Wellness matters more than ever to both tech talent and business occupiers. Our Tech Lifestyle Cities have an edge here, with better air quality, access to greenspace and smaller footprints. Savills Digital Nomad Essentials Index highlights some of the factors that count to talent today.
• In spite of 2020’s upheavals, the Tech Megacities continue to dominate VC investment, led by Beijing and San Francisco. Singapore has received a boost, benefiting in part from the US-China trade war.
• A new raft of Rising Global Tech Contender cities are emerging, ranging from Detroit to Yokohama. Growth is fuelled by technological advances, government initiatives and cost advantages.
• While many tech companies have adopted work from home strategies in the wake of the pandemic, their city centre offices and campuses, in which they have invested heavily, will remain important as places for staff to collaborate, to instil company culture, and to attract the best and brightest.
• Out of town tech campuses have taken on a fresh relevance in a time of social distancing and newfound focus on health and wellbeing. We explore five examples with wellness at their core