The global hotel industry is in a period of brand consolidation, with the world’s leading operators continuing to expand their footprint through new developments and brand strategies.
With hotel brand penetration still relatively low compared to the U.S. and Europe, Asia Pacific has become a key growth market.
CBRE Research estimates that 74% of Asia Pacific hotel supply between now and 2030 is aligned with one of the top 8 listed hotel companies – a significant increase over the currently operational market share of 18%.
Our latest report analyses the current state of the hotel brand landscape, and explores the brand strategies that owners and operators are pursuing to adapt to ever-changing market dynamics.
